(Image Source: www.saasam.co.nz)
In every business, specially right now, good customer service is the most essential trait that a successful company needs to have.
Since social media has boomed over the past few years a happy customer can post their experience on Facebook, put a happy one liner on Twitter or even post a pretty product picture on Instagram. This, then, channels through out the customer’s network and infects it.
If a customer throws out how good your customer service is on social media, it doesn’t just build a happy relationship with your company and the customer, it now creates this river of influence that can either nourish or destroy your company brand. This is why customer service is the biggest factor that companies need to look into.
Customer service is a big building block for that quality brand that every company needs.
This can be achieved by building this personal relationship with your customers, a relationship so close that they don’t want to let go of your hand. When this relationship blossoms into the so-called Customer-“Relationship Goals,” that we want. it opens the gate to a lot of opportunities for your company.
Customer Service in real estate goes the same way as any customer service in any business. If an agent exceeds customer expectations and WOWs them with his skills and competence, they are most likely to refer him/her to their network and the cycle continues from there on. Or better yet, they would want make the transaction with him again in the future and nobody else, creating this brand goal that I keep on talking about.
So a simple message out there for the companies that are striving right now, look into your customers, as the saying goes, a saying that we should never forget, “The Customer is Always Right.”